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Your favorite Solaray product gets new labels – and "new" old logo. In fact, we got off to a flying start with a small handful that have been on the shelves since the fall. It applies

The original logo from 1973
Now we are writing 2023 – and the plan is that before summer you will see the entire Solaray product range change and light up in yellow, green, blue and purple colours. The rainbow remains the iconic landmark, but the keen observer will see that a color has disappeared. On the other hand, the typography is back in its original form. The one that Solaray's founder, Jim Beck, chose for his very first Solaray products back in 1973.

Why new labels?
Why, you might think... Now the products were just as nice.
Both we and Solaray think so. But the brand is international, and the new design has appeared in all 62 countries where Solaray is sold.

Back to the roots
In connection with the rebranding, initiatives have been launched globally that in various ways support and explain the reason for it all. Namely, a desire to return to the roots and the land that so generously continues to give, even though we as a generation have exhausted it and can do better. For example, Solaray comes in reusable plastic buckets. Increasingly, solar energy is used in production and the brand contributes to afforestation, etc. to capture CO2 in the atmosphere.

Caring for nature
It has always been Solaray's focus to protect nature, and with the rebranding, some of the original stories from before the brand became commercial are brought forward. These are stories that, among other things, reflected in the new look.

Rocky Mountains inspired
All labels will show the contours of the mountain formation that founder Jim Beck watched every morning from his kitchen window while devising his very first herbal recipes and extracts back in the 70s.

Entrepreneurship and gratitude
It was a sight that filled him with gratitude, but also with ideas. For the mountains, part of the Rocky Mountains, were where many of the original ingredients grew wild. And it inspired creativity and entrepreneurship to such an extent that Solaray today has almost 1.000 different products, of which you can get over 100 here with us, approved by the Danish food authorities.

Can be bought in your local Helsemin store as well as at Helsemin.dk 

Written in collaboration with the team behind Solaray